San Francisco – Intensive advertisement of Microsoft intended to slam Apple seems to start work out. At least it was concluded in the research by BrainIndex, a company researcher brand. As noted from detikINET, the perception of the value Microsoft said the steady rise since the ad campaign that began in March. While the Apple brand perception value has decreased.
According BrainIndex, previous scale brand Apple is 70. But now the value of Apple to be 12.4 and 46.2 Microsoft. This score reflects whether a particular brand that should be paid higher.
As many as 5000 people involved in the study. Apple seems to decrease also caused by the economic crisis. Young people aged 18-34 years are now trying to do more savings, so a bit ’sensitive’ with the high prices of Apple computers.
“Apple do a good job to make Microsoft look old and hard to use. However, Microsoft throw back the attack and also the young people now focus more on the value of the goods,” the statement BrainIndex.
As known, Microsoft has not been recently launched various ad titled ‘Laptops Hunter’ with the main focus to make the price of Apple products look too expensive in the eyes of candidates. Of course, this ad is intended to popularize the product the computer-based Window
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