The use of mobile phones among the developing countries and developed countries have a significant difference. This show that the assessment of mobile phone-distributed to developing countries should be more resistant rock.
“Based on research concerning the use of mobile phones owned by Nokia, concluded that the developed countries than in the life cycle to use the phone. This means they are more rapidly changing mobile phone with a new product. Meanwhile, in developing countries that otherwise occur,” said Riadi Sugihtani, Head Marketing of Nokia India, as noted from DetikInet.
Riadi said, the replacement phone on the distance of about 18 months ahead. So for example someone has a phone, and he purchased the phone B. The distance between the purchase of mobile phone A mobile phone with a B is 18 months. Meanwhile in developing countries, an average of 27-28 months
From here it can be concluded that in developing countries, consumers need a phone that is not easily broken-down proof. Besides the differences in the typical use of mobile phone between them is also different.
In developed countries, more users have more convergence device, which is how the features in the mobile phone to another device, eg a computer.
Meanwhile, in the developing world, users tend to see more features are there in ponselnya. For example, how many megapixel camera, a music player or not.
For Indonesia, Nokia categorize as developing countries, because in the long life cycle. So need a special strategy for mobile phone producers to the consumers that buy fish products. Eg the new year with a campaign to use the new phone.